I’ve just started listening to the Magic Newswire podcasts, and I recommend that you do too. It’s filled with gems of knowledge and wisdom from some of magics greats. Subscribe to it, it’s really good listening.

Today’s listening nugget was from Marvin Roy. He just passed over this comment quickly, but it stuck with me; I’m paraphrasing him but he said:

“It doesn’t matter how good you are in front of an audience if you’re not good in front of the BUYER first. If you’re not good in front of the buyer you’ll never get in front of the audience.”

Brilliant. Read that phrase over and over again and let it sink in.